#12: Beyond Content—The Power and Purpose of Structured Approaches to Talent Branding
The Changing State of Talent Acquisition - A podcast by Graham and Marty from Change State

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This week we welcome Jody Ordioni to the podcast. Jody is Chief Brand Officer of Brandemix, founder of Achieve Engagement, and author of The Talent Brand, and award-winning book on structured approaches to brand building. Topics include: the value of viewing consumer and talent brands holistically, the limitations of content-first approaches to talent branding, the distinction between “employer” brand and “talent” brand, how strong talent brands build equity for their consumer counterparts, t...