Andre Sternberg shares Sierra Club's approach to Facebook Messenger

Sierra Club is well known for their environmental protection efforts. In the non-profit tech world they are also known for being an innovative and data driven organization. They were an early adopter of Facebook Messenger and over the past few years have built a robust and engaging Messenger campaign.

Andre Sternberg joins the show today to talk about how the organization launched on Messenger, how Sierra Club approaches that channel and their goals for Messenger campaigns.

This is my favorite episode of the year and anyone interested in messaging channels will find this success story interesting.