Lloyd Cotler, SMS Campaign Manager for Hillary For America
The Chat Bubble - A podcast by Michael Sabat
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I've been in to a lot of the guests that have come on The Chat Bubble podcast, but I think this episode is the best story we've heard so far. On today's show we are speaking with Lloyd Cotler. He was the SMS Campaign Manager for the Hillary Clinton campaign, sometimes referred to as HFA. As we'll discuss in the episode, the Hillary campaign did things that no other mobile campaign had ever done. They did it at a scale that most mobile campaigns never reach and they did all of this on a timeline that's almost impossible.
The campaign had some amazing talent. Specifically Lloyd with his understanding of how to launch, grow and execute on messaging initiatives. The other thing that the HFA messaging campaign had was buy-in at the highest levels. We talk about how that worked and the type of results that the campaign saw which caused them to double down on mobile messaging efforts.
Also, the campaign had a really good platform called Mobile Commons. I want to mention that company. Full disclosure, I used to work there and I own some stock. Not sure if I have to mention that, but everyone seems to do that on podcasts.
Anyway, there is so much in this conversation I've listened to it multiple times. I was obviously at the recording, I listened to it during the edit, and this is the first episode that I listened to a third time. Some of Lloyd's casual remarks are absolutely golden and approaches that I had never thought about.
Finally, we are breaking this up into 2 parts. So if you're not already subscribed, do that now..... itunes
And a little promotion before we start. I've launched a Playbook for Messaging. It highlights the top 4 marketing use cases for Facebook Messenger, and lays everything out in a step by step guide so that marketers can launch messaging campaigns and stay focused on their existing KPIs. You can get the guide by messaging in to our facebook Page.
