Text Messaging, Facebook Messenger and RCS in 2019

Let's review the year 2019 in the messaging space. The one word that summarizes what's going on is "uncertainty". The biggest messaging platforms, Facebook Messenger and SMS/RCS, are undergoing big changes and nobody knows what's going to happen. Peer to peer SMS, the previous trend in the space from 2016 - 2018, seems to be slowing down. 

The one thing that's been true from 2010 - 2019 and will continue for the foreseeable future is that building an opt-in SMS list is the best thing to focus on. 

Visit http://atmssg.com for more information on messaging channels and be sure to tell friends and coworkers about The Chat Bubble podcast.