Creating the FIFA Football Language - Chris Loxston #26

Very excited to welcome Chris Loxston to the channel for this video. Chris has worked all around the world with sports analysis and was instrumental in building out a huge team of analysts and data scientists at FIFA to produce the FIFA Football Language. He even worked with Arsène Wenger! The work Chris has been doing over the last several years is absolutely fascinating. It is so cool to hear about the level of detail, and how analysis is changing with newer technology and metrics. A very insightful conversation that I am sure you will find value from. For further knowledge, you can check out the FIFA Training Centre here - https://www.fifatrainingcentre.com/en/ ◽️◽️◽️◽️◽️◽️ 0:00 - Introduction 1:50 - Chris joins and gives some background 5:20 - Some of Chris' previous earlier roles 8:20 - Coaching/Analysis Hybrid, the roles are changing 12:35 - Joining FIFA 18:31 - Building a department & working with Arsène Wenger 25:28 - How is the coding done? 32:03 - New metrics and the data set... 34:02 - How it looked during the World Cup 36:15 - Artificial Intelligence 38:06 - San Diego Wave 41:07 - Travelling and highlights 43:50 - Advice for analysts and interview tips ◽️◽️◽️◽️◽️◽️ USEFUL LINKS 💻 Video Analysis Software - https://www.in-playsports.com/software/individuals ⚽️ Football Analysis Education (Use code Gill10 for 10% off) – https://apfa.io/course/ref/chrisgill_UK/ 📊 Get FREE sports data by learning web scraping – https://mckay-s-site.thinkific.com/?ref=3f7c5c FREE RESOURCES 📝 My downloadable CV Template – https://cvtemplate.chris-gill.com/download 📚 The ultimate list of sports analysis/coaching books - https://books.chris-gill.com/download MY OTHER SOCIALS 🌍 My Website – https://www.chris-gill.com 🆇 X/Twitter – https://www.twitter.com/chrisgill_UK 👨🏼‍💻 LinkedIn – https://www.linkedin.com/in/chrisgilluk