Football clubs using DATA to make better decisions - Tim Keech - #48

Tim Keech is a co-founder of football consultancy firm, MRKT Insights. His company works with clubs from around the world helping them make better decisions with the use of data around scouting, recruitment and long term planning. In this chat we speak about the types of things clubs are doing, but also go into the under tapped market of recruiting players from Africa. Really interesting stuff, all timestamps below. Don't forget to subscribe if you haven't already, and thanks for watching. Check out MRKT Insights: https://mrktinsights.com/ Tim on Twitter: https://twitter.com/sbunching?lang=en Not the top 20 Pod: https://www.youtube.com/channel/UCLi4ccCSo1F7C_9Djbu_aWA Alfie Kohn Book: https://amzn.to/43jnIN8 0:00 - Introduction 2:13 - Tim joins and gives background, working with Swansea 6:26 - The data analytics landscape, types of things Tim does 15:32 - Using data to recruit a head coach 23:15 - Risk and reward in football 31:58 - Bringing players from Africa 39:53 - Why is scouting so hard? 46:36 - Strategic planning for football clubs, sporting directors 53:28 - Future predictions, trends 59:37 - Advice for new analysts, the APFA, recommendations ◽️◽️◽️◽️◽️◽️ USEFUL LINKS 💻 Video Analysis Software - https://www.in-playsports.com/software/individuals ⚽️ Football Analysis Education (Use code Gill10 for 10% off) – https://apfa.io/course/ref/chrisgill_UK/ 📊 Get FREE sports data by learning web scraping – https://mckay-s-site.thinkific.com/?ref=3f7c5c FREE RESOURCES 📝 My downloadable CV Template – https://cvtemplate.chris-gill.com/download 📚 The ultimate list of sports analysis/coaching books - https://books.chris-gill.com/download MY OTHER SOCIALS 🌍 My Website – https://www.chris-gill.com 🆇 X/Twitter – https://www.twitter.com/chrisgill_UK 👨🏼‍💻 LinkedIn – https://www.linkedin.com/in/chrisgilluk