Sports Data Analytics - (Power BI, Python, Tableau etc.) - Lorna Belford #42

The guest for this video is Lorna Belford, the Performance Data Lead at the UK Sports Institute. Lorna explains what she gets up to in her role, and explains the tools that she uses now, and has done in the past to help gain better insights across a range of sports. Lorna also spent some time in the golf sector, carrying out some really interesting tests on golf balls, clubs, and even turf. We speak about (and Lorna gives some advice) on Tableau, Power BI, Python, SPSS, Matlab, Minitab and others. If you have any questions, please leave a comment below, and don't forget to subscribe to the channel if you haven't already! The books Lorna mentioned: Data Visualisation (Andy Kirk) - https://amzn.to/3TYuipJ Invisible Women (Caroline Criado Perez) - https://amzn.to/3to8Q2w TLDR email that Lorna mentioned - https://tldr.tech/ 0:00 - Introduction 1:59 - Lorna joins, the difference between data analyst/engineer/scientist 6:41 - Dashboards, the UK Sports Institute 9:17 - Lorna's education and background 13:19 - Lack of female representation in data roles 21:05 - Lorna's interesting roles in golf 29:58 - Matlab, Minitab, VBA for Excel 34:10 - Lorna's current role (Performance Data Lead) 43:53 - Tips for Tableau and Power BI 52:08 - Other tools, different tech stacks of different teams 54:46 - Case study explains work with UK diving and swimming teams 59:52 - Lorna gives 3 tips to get started 1:03:37 - Book recommendations, summary, where to find Lorna ◽️◽️◽️◽️◽️◽️ USEFUL LINKS 💻 Video Analysis Software - https://www.in-playsports.com/software/individuals ⚽️ Football Analysis Education (Use code Gill10 for 10% off) – https://apfa.io/course/ref/chrisgill_UK/ 📊 Get FREE sports data by learning web scraping – https://mckay-s-site.thinkific.com/?ref=3f7c5c FREE RESOURCES 📝 My downloadable CV Template – https://cvtemplate.chris-gill.com/download 📚 The ultimate list of sports analysis/coaching books - https://books.chris-gill.com/download MY OTHER SOCIALS 🌍 My Website – https://www.chris-gill.com 🆇 X/Twitter – https://www.twitter.com/chrisgill_UK 👨🏼‍💻 LinkedIn – https://www.linkedin.com/in/chrisgilluk