14: Why Investing in Good Photos is Essential to Your Business

If you have a website, a social media account, or a sales page, then you need good photos. Your photos tell a story and stories sell. Not sure how to get started with good photos? We’re talking all about how you can get the most bang for your buck with photos and why investing in good photos is essential to your business. Show People What You Do With Pictures Showing people what you do with pictures is a powerful way to make sales. And good pictures are more than just headshots or a quick iPhone selfie. Your photos need to be well thought-out, planned, and quality. Good pictures that match your brand help give you confidence and show you have a solid business.  Hiring a branding photographer is a great way to develop a portfolio of pictures. However, there are ways you can get good photos without having to pay thousands of dollars. Make a Plan for Your Pictures Because we live in a visual world, having good pictures is essential. You’ll want to spend money on your hair, makeup, and nails, as well as the right clothing. Making sure everything in your pictures - including props - matches your branding means you can have a seamless story told throughout your website, social media, and sales pages. If you can’t afford a full branding shoot, you can plan to take one with a friend. Or, you can work with a photographer to exchange services. Start saving for good photos now, so you can get them in the future. How to Know It’s Time to Invest in Good Photos You know you’re ready for investing in photos when you have an established business foundation. Getting pictures taking too early means you’re guessing at your branding colors, vibe, and the story you want to tell, and that can be a waste of money. If you have a website, do regular presentations, are selling a course, have a sales page, or are running Facebook ads, these are all good signs that investing in good photography is right for you! Looking for Branding Photos? Contact Lisa to get started! Episode Links Tired of struggling to make decisions in your business? If you want to feel confident about making the right choice every time, get our free ADDS Model Guide, Make Expert Business Decisions. Be the empowered CEO your business needs! Need a little empowerment in your life? Need a little encouragement, prayer, or just plain tough love? We’re here for it! Book an Empowerment Call with us as we take a peek into your business, offer some advice, and help you get past the roadblocks you might be facing. Sign up here. Follow the Podcast on Instagram  Find Lisa on Instagram - Branding + Photography See Sarah on Instagram - Christian Business Coaching Leave us a review on iTunes! Help others find the podcast. Take a moment to leave us a 5 star review!