Mira-Mini | Market Wagon: Scale-up of the Year (Indiana Headquartered)

The Circuit - A podcast by TechPoint

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Nick Carter, an Indianapolis farmer and tech entrepreneur, launched the online farmers’ market in 2016 to save family farms across the country. It is a place to shop for local fresh products and a platform to discover local farms and connect with farmers, chefs and artisans to learn about the food they produce. More than 2,500 local farmers and artisans use Market Wagon to deliver products to the doorsteps of 45,000+ local customers in more than 33 markets across 20 states. Built to scale quickly, Market Wagon surged from just six markets to 33 during the first 18-months of the pandemic. In 2021, Market Wagon grew from 36 to 76 workers to meet demand. Over the next three years, Market Wagon anticipates doubling its employment base and expanding to up to 20 more new markets, before embarking on a massive revenue increase and nationwide expansion through 2025.