#018: Getting Different With Mike Michalowicz

We are extremely happy to welcome Mike Michalowicz back for his second appearance on the Clinical Leadership Podcast. Today he joins us to talk about his new book Get Different. He drops some gems on the foundations of marketing, Chiropractic / PT specific marketing ideas, and playing it safe versus moving things along with your leads. For those unfamiliar, Mike's bio includes multiple entrepreneurial endeavors, and he is the author of Profit First, Clockwork, The Pumpkin Plan, ...