Coming up - how to attract journalists to your research

However good your research is, if it stays in the lab or on a hard drive somewhere, isn't going to help anyone, or let alone improve your REF number. But how do you cut through and explain your research to a wider audience? In the next episode of the Nottingham Clinical Research podcast, I talked to former BBC tech editor Rory Cellan Jones (@ruskin147)about how to explain science to non-scientists. You can hear our conversation on the Nottingham clinical research podcast by searching for - astonishingly - Nottingham Clinical Research podcast where-ever you usually get your podcasts, and explore the dozens of episodes also about - astonishingly - clinical research Nottingham. This Podcast is brought to you by the NIHR Nottingham Biomedical Research Centre. Follow us on @NottmBRC, or email Nottingham research. If you haven't already, please subscribe to the podcast where-ever you get your podcasts, and like/review us on Apple Podcasts especially. It's For Science.