Eduardo Luz (Kraft Heinz) | The Power of Aligning Culture In Your Message

When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles.