Linda Boff (GE) | Leadership During Crisis
The CMO Podcast - A podcast by vYve & Jim Stengel - Wednesdays

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In this episode of Leadership During Crisis, Jim revisits his interview with, Linda Boff. Linda is the Chief Marking and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE creates products in healthcare technology, renewable energy, and more. In this conversation, Linda talks about how she and her team are rising up to the challenge of COVID-19 and doing their best to help during this crisis. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.com