Ep 037: Growth of the coaching industry

In this episode, we're talking about something, which I'm sure a lot of you are going to be really interested to listen to. And that is the growth of coaching.    Coaching is one of the fastest-growing industries in the world and in 2020 it experienced considerable growth and an increase in demand.    We're looking underneath this. What is driving that increase in demand for coaching? What is driving the increase in the number of people who want to become coaches and become certified and qualified coaches accredited with some of the big bodies?    Here are the highlights from this episode:   {2:04} The impact of coaching at a corporate level {4:05} How coaching helps organisations attract and retain employees {5:00} The impact of coaching on the 'bottom line' {6:00} The difference between a coaching approach and a directive leadership approach {7:31} Coaching is forward focused {8:08} How coaching helps you in your relationships   Connect with Ruth: Facebook: https://www.facebook.com/Ruthkudzi2/ Web: https://ruthkudzi.com/ Instagram: https://www.instagram.com/ruthkudzi/?hl=en YouTube: https://www.youtube.com/channel/UC-4ShCtWdEQLyqvjF9-7t8Q Podcast: https://ruthkudzi.com/podcast-thecoachinghub/Mentioned in this episode:https://www.optimuscoachacademy.com/workshop-week-april-2025