108: Demonstrated Interest: A Brief and Practical How-To Guide

On this episode, my guest Monica James and I discuss, among other things: What the heck is demonstrated interest in the first place and why is it important to colleges? What “yield” is and why there’s a multi-million dollar industry of people called “enrollment consultants” who use sophisticated predictive analytics to foresee which students will actually attend a particular school… and why that’s important How to find out which colleges track demonstrated interest If you discover that there’s a school you are very interested in… how do you go about demonstrating interest--some practical tips for that Is it possible to go overboard and demonstrate too much interest? And we even get into: should you or shouldn’t you like a college’s Facebook page?