The Power of Emotions in Choosing Products

Juan is a marketing, research and strategy professional with 20 years of experience in consulting and FMCG companies. Classically trained in business and economics, but passionate people and cultures, Juan has been acting as a translator between the companies and the outside world and its consumers. Having worked in markets all across the globe and companies of many sizes, Juan has engaged with all kinds of people and cultures, refining his craft and learning the art of to transforming people's motivations and behaviours into strategic plans and brand activations. I invited Juan today to help us understand one of the crucial elements of any business: the consumer. Today we will focus on HOW  to understand and deconstruct the complexities of markets, cultures and consumers, turning those insights into stories and frameworks that are engaging and easy to navigate for leaders and employees alike.----------------------------------------------------------- If you want to receive monthly advice, ideas and recommendations that will help you gain a commercial edge and get ahead, why not join our exclusive newsletter: ⁠⁠⁠https://zcmp.eu/e6AM⁠⁠⁠  ----------------------------------------------------------- -Foxleigh Commercial Website: ⁠https://foxleigh.net/⁠ -Chris Webber's LinkedIn:  ⁠https://www.linkedin.com/in/chris-webber-uk⁠ -Juan Fornieles LinkedIn: https://www.linkedin.com/in/juanfornieles/