TCH18 - Collective Medical's Kat McDavitt and the world of B2B marketing in healthcare and tech

We talked with Kat McDavitt in early 2020. You might recall that part of 2020 when the world had yet to be gripped by COVID-19, an embattled public discourse hadn't taken into the streets on a variety of social change issues, and we were just beginning a bitter presidential election cycle. What has not changed since then, however, is the need for outreach and engagement at hospitals as they maintain operations and focus on how to meet goals and service their overall missions. In this episode, we talked with McDavitt about the tricky landscape of engaging hospital leaders in B2B messaging and how to conduct marketing operations that speak to a target audience's needs. See more about McDavitt at https://www.linkedin.com/in/katkovalchikmcdavitt/ More information about Collective Medical is available at https://collectivemedical.com/