Why Would People Recommend You?

Michael Roderick is the CEO of Small Pond Enterprises and hosts the podcast 'Access to Anyone’. His unique methodology teaching the dynamics behind relationship building and messaging comes from his own experience as a High school English teacher and a Broadway Producer. Andy Lopata discusses with Michael the dynamics of referral and the idea of reciprocity. To make a meaningful referral; relationships, communication and adaptation are key. What people say about you when you are not in the room is most important if you want to be referred. Your message must be clear and easy to remember. Michael shares tips for the most effective ways to get a message across.