Brigette Wolf (Mondelēz) - Inside Mondelēz's Innovation Hub

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands - A podcast by Mike Gelb

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Business

Our guest today is Brigette Wolf, VP and Global Head of SnackFutures at Mondelēz International. Mondelez International is an American multinational confectionery, food, and beverage holding company. Some of their brands include Oreo, Cadbury, Chips Ahoy, Ritz, and Tate’s Bake Shop. SnackFutures is Mondelez’s innovation and venture hub.We discuss:When to partner with a corporate venture capital fundHer investment criteria and stageHow tightly SnackFutures is tied to Mondelēz’s core businessThe ultimate goal when SnackFutures makes an investmentWhat value add meansSnack trends