Claire Díaz-Ortiz - Why solo female founders are underserved, investing early in LATAM, and getting the Pope on Twitter

Presented by Ferret: Ferret is the first relationship intelligence tool for all business savvy investors to know, for the first time, who they can trust Click Here to jump to the top of the waitlist. https://www.ferret.ai/?utm_source=podcast&utm_medium=consumervc&utm_campaign=Q4 Presented by Gorgias: Gorgias is the #1 helpdesk for Shopify, Magento and BigCommerce stores, and can turn your customer support into a profit center.If you’re looking to increase your retention for your business, mention Consumer VC and get 2 months of Gorgias for free. Head Here to get started. https://www.gorgias.com/?gspk=bWlrZWdlbGI4MTk3&gsxid=h9iBxY4DHuTn My guest today is Claire Díaz-Ortiz, who is a venture capitalist and author of 9 books including twitter for good and design your day and is based in Argentina. She was one of the early employees at Twitter who has been dubbed "The Woman Who Got the Pope on Twitter" and Claire has also been named one of the 100 Most Creative People in Business by Fast Company. In our conversation we discuss her early blogging days and the rise of social, how to back more diverse founders, evaluating solo founders and Latin America. Some of the questions I asked Claire: What was your initial attraction to technology and how did you end up as early employee at Twitter? What were some the initiatives did you How did you get the pope on Twitter What are some of the strategies that you've seen work for entrepreneurs when it comes to growing their business on social media, particularly Twitter? How do you think about the future of social? We've talked about on this show how brands of today are founder driven, meaning the founder's story and ability to story tell can be a large part of what's resinating with consumer. When you are underwriting, how do you think about the separation from the founder and the business? You invest in both Latin America and the US. What are some of the biggest opportunities in the the latin American market within B2C facing businesses?What's most misunderstood about Latin America by U.S. investors? Walk us through your due diligence process. How do you evaluate opportunities? One of the parts of venture capital is bringing more diversity to the table, especially women, and investing in more women founders. What has to change in order for this to happen? I believe even before the pandemic, you were a proponent on using Zoom and online communication tools as a way to meet new people and invest. Now we've seen an acceleration of this during COVID, but how does this change where venture ecosystems exist? What's one thing that you would change about venture capital? What's one book that inspired you personally and one book that inspired you professionally? What's the best piece of advice that you've received? What's one piece of advice for founders?