Josh Cliffords (FreeWater) - How He Found a New Business Model for Bottled Water

Our guest today is Josh Cliffords, Founder & CEO of FreeWater. FreeWater is exactly what you think it is. FreeWater. Where they give away water and make money on selling ads on the bottle. We discuss the origin story of FreeWater, the economics of an ad-based physical product business, how he approached his distribution and finding sponsors, reactions to him building FreeWater, other products he wants to move into. Without further ado, here’s Josh.***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000.