Ksenia Yudina (UNest) - How she's Helping Parents Invest in Their Kids

Our guest is Ksenia Yudina, the Founder and CEO of UNest, the first mobile app that makes it easier than ever for parents to open a simple and affordable tax-advantaged investment account for their kids. We talk about how she immegrated to the U.S., transitioning careers from real estate to finance and where she realized alot of new parents are very motivated to invest in their parents, but don’t kow where to go. Without further ado, here she is. What was it like moving to the United States at 18? What was your first American experience like? How did you make your way to California? How did you become attracted to finance? What was the insight that led to the founding of UNest? Went to alot of networking events First round of capital - Seed round FB Groups that have kids What is the mission? What’s the monetization model? How did you approach getting early adopters excited about UNest? You just raised $26 million, what has been your customer acquitition strategy? How are you looking to scale? What’s the incentive to stay with UNest long term? How did you go about building a technical team? What was the next step? When did you raise investment?What was the biggest reason why investors believed in the product?What was the biggest reason why investors passed? What’s one thing you would change about fundraising? What’s one book that inspired you personally and one book that inspired you professionally?From Zero to OneHard Things About Hard ThingsThe Most Important Thing What’s one piece of advice you have for founders?