Leigh Radford (P&G Ventures) - What is Corporate Venture Capital, and the Advantages For Aspiring Brands

Thank you Elizabeth Edwards for introducing me to our guest today. Leigh Radford, the Senior Vice President, Founder & General Manager of P&G Ventures. We discuss what is corporate venture capital, how P&G partners with brands, and the advantages for aspiring brands. Without further ado, here's Leigh.Some of the questions I ask LeighWhat was your initial attraction to consumer products?How did you end up working at P&G?Of course, when it comes to building brands, P&G are one of the world's best at doing so. What were some of your learnings of brand building at P&G?Tell me a bit about P&G Ventures.Startup studio, partners with entrepreneurs both inside and outside of the company.What do you look for when analyzing brands?Walk me through your due diligence process.What are some of the advantages for aspiring brands that's hard for incumbents to adapt to?What are some of the advantages for an aspiring brand to partner with corporate venture capital arm vs. a "normal" venture capital firm?When you are analyzing online brands, what are some of the attributes they need to have in order to work in retail?Going the other way, what types of brands might work in retail without having an online presence?What are the KPIs you look for when brands are in retail?What's one thing that you would change about venture capital?What's the best piece of advice that you've received?What's one piece of advice that you have for founders?