Sarah Foley (SWAT Equity Partners) – Investing in Consumer vs. Tech

Thank you Anna Whiteman for the introduction to our guest today, Sarah Foley, Partner at SWAT Equity Partners. SWAT Equity Partners is an early-stage venture capital firm focused on investing in emerging consumer brands across various product, service, and commerce sectors. Some of the investments include Supergoop!, Banza, and Mad Rabbit.We discuss:Why invest in consumer right nowDifference when investing in consumer vs. techConsumer macro trends she’s bullish vs. bearish onThe balance between retention and growthHer due diligence process and how she measures tractionThanks for listening.