Wyatt Taubman (Vive Organic) - How he discovered immunity shots, the learning curves building a CPG brand and why they sold to Suja Juice

Our guest today is Wyatt Taubman, Founder of Vive Organic. Vive Organic is fresh pressed wellness shots from organic superfoods.Some of the questions I ask Wyatt:What led to the founding of Vive Organic?How did you approach your supply chain?How did you envision the brand?How did you think about distribution channels?How did you think about product expansionHow did you approach fundraising?Why did you sell to Suja?***Sponsor*** Introducing aVenture - venture capital for everyoneWith aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options.If you agree, sign-up for their waitlist at aventure.vc. aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status. Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.