How to Use Influencer Marketing Effectively with Neal Schaffer

I talk about so many things related to content marketing in this podcast, I can’t quite believe I have never recorded an episode that focuses on influencer marketing…I think that has something to do with the associations many of us have with the word ‘influencer’.The thing is, influencer marketing gets a bad rap, and there are few people who understand this world better than Neal Schaffer. Neal is one of the most respected figures in social media marketing and the author of the brilliant book, The Age of Influence.Neal joined me in this episode of the podcast to explain what so many people get wrong about influencers, how businesses of all shapes and sizes can develop a better influencer strategy, and to share some insights from his amazing book, The Age of Influence.Find out about:How influencer marketing gained an unfair reputationHow influencer marketing can work in B2B (as well as more traditional B2C)Why companies that get influencer marketing right are beating social media algorithmsImportant Links & MentionsNeal’s websiteNeal’s amazing book, The Age of InfluenceNeal's TwitterNeal's LinkedInNeal's InstagramNeal's FacebookNeal's PinterestTo watch the video, or read the blog post, click here