Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind

Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential. 0:00 Intro 0:58 Conversation 4:00 Role at CaliberMind 7:30 Humanize marketing 10:10 Account-based marketing 13:30 Podcasting 17:30 Internal success metrics 20:06 Striking a balance 23:48 Sharing bad news 26:30 Internal marketing 28:00 Learn more 28:40 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Camela:| Twitter | LinkedIn | Website | Podcast Follow Brett:| Twitter | LinkedIn