Blurring the lines between content and growth marketing with Mark Huber of Metadata

Mark Huber is the Director of Growth at Metadata, the first demand generation platform for B2B marketers who need to get closer to revenue. Mark discusses the planning and promoting of Metadata’s successful digital event that happened in October, Demand 2021. He's passionate about working at startup, designing great content, transparency, and long term growth. 0:00 Intro 0:51 Conversation with Mark 2:11 Hosting Demand 2021 4:55 Promoting event 7:15 Metadata 9:04 Director of Growth 10:56 Demand model 13:56 Measuring success of long game 17:28 No Fluffs Given Series 22:30 Results and Demand Growth Metrics 24:45 Advice to listeners 26:20 Get connected and podcast 27:30 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow Mark|  LinkedIn | Metadata | B2B Category Creators PodcastFollow Brett:| Twitter | LinkedIn