Bringing the journalist mindset to B2B content marketing with Matthew Desrosiers at Uberflip

Matthew Desrosiers is the newly hired Director of Content Marketing at Uberflip, a content experience platform that empowers marketing and sales teams to make relevant and engaging content. Matthew says the link between journalism and B2B marketing is natural curiosity. You don’t need to be an expert in a subject to write about or market it. Brett and Matthew discuss the steps in evaluating content marketing strategies, buyer journeys, and collaboration in this valuable conversation. 0:00 Intro 0:57 Conversation with Matthew 1:45 Journalism to marketing 3:30 Uberflip 4:40 Natural curiosity 7:26 Marketing a marketing product 8:50 Shift of focus at Uberflip 12:04 Interview process 15:10 A-ha moment 18:29 B2B VS B2B 22:15 The “now what” moment, make it easy 26:20 Relevance over volume 30:00 Data Enrichment 30:58 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow Matthew | Twitter | LinkedIn | UberflipFollow Brett:| Twitter | LinkedIn