Building a Culture Around Content Distribution

Ali Schwanke is the CEO and Founder of Simple Strat, a marketing and sales firm that helps you get more out of HubSpot. She is the creator and host of the popular YouTube series, “HubSpot Hacks.” During this digital event, Ali touches on building a culture around content to build your brand, internal company communication, and leadership buy-in. While it might feel repetitive, marketers should remember that no one is stalking their content. It’s more than okay to publish, re-publish, recycle, and reimagine quality pieces of content. Lean into what’s working and don’t be afraid of change!0:52 Introducing Ali and Simple Strat7:07 Dark social11:15 Evolution of content marketing and distribution16:50 Content Culture24:22 Internal marketing27:20 Convincing leaders31:00 Signals of buy-in34:34 Content distribution plan41:26 Balancing creation and distribution43:00 Podcast pitching45:15 The Juice’s integration46:57 Q&A53:40 OutroModern Day Marketer The Newsletter (subscribe)Follow Ali: | Twitter | LinkedIn | Website | HubSpot HacksFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn