Building and Scaling a Modern Demand Gen Program with Sandeep John of Outplay

Sandeep John is the Director of Demand Generation at Outplay, an all-in-one sales engagement platform. Today’s conversation revolves around demand generation: building a team with specific functions, qualities of successful marketers, and building a modern demand-gen program that drives serious revenue. First, it’s critical to identify the ICP (ideal customer profile) and what is truly important to them. They also discuss aligning sales and marketing teams and the role content plays in demand-gen.1:01 Conversation with Sandeep2:25 Who is Outplay3:40 AI5:30 Defining demand-gen10:30 Sales background17:40 ICP (Ideal customer profile)20:15 Functions of team23:40 Roles on content team26:05 Traits of awesome demand-gen marketers30:10 How to invest33:08 OutroSign up for Modern Day Marketer (the newsletter)Follow Abhilash: LinkedIn | NeoitoFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn