Building Product and Creating Casino Analogies with Eric Sendelbach

On this episode of the 3C Podcast, Brett talks with Eric Sendelbach, Fathom’s Product Leader, CTO, and Co-Founder. Coming from an engineering background, Eric gives his outside perspective on B2B marketing. He compares bad marketing and gated content to being trapped inside a casino. Eric is excited to join the team and help Fathom grow. 0:00 Intro 2:50 Conversation with Eric 9:00 Improving the consumer experience 12:55 Casino and golf analogies 19:30 Content, what’s working what not 21:45 Gated content 26:22 Exciting future of Fathom 29:10 Outro Sign up to be on our waitlist!Follow Fathom:| Website | Blog | Twitter | LinkedInFollow Eric:| TwitterFollow Brett:| Twitter | LinkedIn