Business to Human: Serving your audience through content with Chelsea Castle of Chili Piper

Chelsea Castle is the Director of Content Marketing at Chili Piper, the most advanced routing and scheduling software for B2B revenue teams. She prides herself in creating content that truly provides value and resonates to a human on the other end. They discuss the importance of content marketers and how the space can be improved.0:00 Intro0:50 Conversation with Chelsea1:40 Background in writing and journalism5:22 Chili Piper7:40 Humans wired for connection9:50 Balancing purpose driven work and KPI’s17:55 Contrarian mindset22:44 Signals of great content25:04 Advice to content marketers27:45 Demand Gen Chat Podcast28:00 Outro Join The JuiceFollow Chelsea | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn