Chopping up Content Facilitation with Margaret Kelsey of OpenView

Margaret Kelsey is the Senior Director of Marketing at OpenView, a venture capital firm that serves B2B software companies in the expansion stage. Brett and Margaret discuss intricate marketing topics including content facilitation and product-led growth. Margaret explains that great content marketers don’t necessary have to be experts in what their marketing or self promoting extraverts with a strong personal brands. 0:00 Intro 1:03 Conversation with Margaret 3:30 Product-led growth 5:32 Who is OpenView 8:11 Content facilitation 14:30 No need to be an expert 16:06 Customer marketing 18:45 Talk show host 20:00 Personal brand vs company brand 24:10 Speakeasy marketing 30:52 Flip from outbound to inbound 31:18 Advice to content marketers 34:02 Connecting with OpenView 35:15 Outro Get our newsletter and sign up to be on our waitlist!Follow Margaret: | Twitter | LinkedIn | OpenViewFollow The Juice:| Website | Blog | Twitter | LinkedIn