Creating a New Role at Your Brand By Creating Content with Nick Bennett at Alyce

Nick Bennett is the newly promoted Director of Evangelism and Customer Marketing at Alyce, a B2B gifting platform. Nick proposed this new position at Alyce after creating successful business pipelines with his consistent LinkedIn content. On this episode, Brett and Nick talk about building an online personal brand, LinkedIn, the comeback of in-person conferences, and much more. 0:00 Intro 1:00 Conversation with Nick 1:52 In-person conferences 6:00 Alyce 7:28 Creating your own role 12:47 LinkedIn Engagement 15:22 Tracking progress 18:08 Social Advocacy Program 20:56 LinkedIn business pipelines 25:30 Testing channels & measuring performance 26:50 Personal VS work brand 30:26 Advice to marketers 33:20 Closing thoughts Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Nick: | LinkedIn | Twitter | Alyce Follow Brett:| Twitter | LinkedIn