Defining Content Optimization and What It Really Means with Nate Turner of Ten Speed

Brett and Nate Turner define “content optimization” and outline exactly what it means. Nate is the CEO and Founder at Ten Speed, a SaaS content optimization agency that helps companies accelerate their organic growth. Previously, he worked at Sprout Social, helping them scale from $100k to $100m in ARR and IPO. He’s a wizard when it comes to SEO, organic traffic, and content optimization.1:10 Conversation with Nate3:30 Sprout Social5:00 Defining content optimization9:30 ROI of content11:50 Content strategy missteps14:30 Content Distribution19:05 Brand VS demand content21:02 Examples of success25:32 OutroUse Content Distribution to Drive Revenue with The Juice's HubSpot IntegrationSign up for Modern Day Marketer (the newsletter)Follow Nate: LinkedIn | Twitter | Ten Speed Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn