Defining Modern Day PR in B2B with Lindsey Groepper of BLASTmedia

Lindsey Groepper is the President of BLASTmedia, a B2B SaaS PR Agency. With 18 years of experience at BLASTmedia, Lindsey has a unique perspective on how the PR and media landscape has evolved. In this conversation, Lindsey shares her insights on modern-day PR practices, the kinds of companies that would benefit the most from hiring a PR agency, and more!0:00 Intro0:50 Conversation with Lindsey4:00 Tech PR over the years8:04 PR process11:00 Advice to marketers18:00 Successful relationship with PR firm21:40 PR and content marketing28:39 Changing media landscape36:10 Closing advice38:15 Outro Sign up for Modern Day Marketer (the newsletter)Follow Lindsey:| LinkedIn| Twitter | BLASTmediaFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn