Driving Growth by Rethinking Marketing's Relationships with Customers, Partners, and Industry Thought Leaders with Former Chief Marketing Officer of Integrate Scott Vaughan

Scott Vaughan is the former CMO at Integrate, an experienced marketer in the B2B world, a SaaS Executive, and a Growth Accelerator. Scott shares his perspective on implementing change in the marketing space and creating more human and authentic relationships with customers. 0:00 Intro 1:00 Conversation with Scott 4:00 Marketers’ relationship with customers 7:40 Authentic connections 13:30 Marketing automation 17:05 Implement change 26:09 Print to digital 30:05 Compelling content 37:16 Program vs campaign 40:56 Short term results and long term strategy 44:04 Connect with Scott 45:15 Outro  Join The JuiceFollow Scott| Twitter | LinkedInFollow Brett:| Twitter | LinkedIn