Evaluating domain expertise in your content marketing with Devin Reed of Gong

Devin Reed is the Head of Content Strategy at Gong, a revenue intelligence platform and one of the most popular B2B brands out there. Since transitioning from sales to content, Devin has created some of the best sales content on the internet. On this episode, Brett and Devin discuss domain expertise, brand tone, teams with diverse talent, and the secret sauce of Gong’s success. 0:00 Intro 1:17 Conversation starts 3:40 Who is Gong 4:50 Career path 8:52 Sales background 11:30 3 pillars 14:35 Brand tone 15:05 Domain expertise 18:15 Team of diverse talent 21:30 Gong’s secret sauce 23:48 Gong data in content 26:20 Cursing 28:25 Advise 31:46 Outro Join The JuiceFollow Devin| Twitter | LinkedIn | Newsletter | Gong Follow Brett:| Twitter | LinkedIn