Exploring the Disconnect Between Marketing and Sales and How to Improve It with Jason Bradwell

Jason Bradwell returns to the podcast to explore the disconnect and erosion between sales and marketing. Making B2B marketing less boring is Jason's goal as the host of the podcast "B2B Better" and the creator of the "B2B Bite” newsletter. To provide the best possible customer experience, sales and marketing teams must collaborate rather than compete. 0:00 Introduction 1:10 Conversation with Jason 2:08 Topic of conversation 8:55 Real life example 11:10 Why outdated marketing persists 18:00 Revenue teams 21:40 Role of marketer 25:10 Information sharing 28:19 Connect with Jason 29:11 Outro Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jason: | LinkedIn | Twitter | Newsletter | Podcast Follow Brett:| Twitter | LinkedIn | Creator Page