Exploring the theme of your show with Jay Acunzo

Jay Acunzo is the author, speaker, and host at Unthinkable Media. After years of podcast hosting and developing podcasts for others, Jay explains why it’s critical to with a strong premise, consistent theme, and a unique hook. He’s passionate about exploring the idea of resonance, story telling, creativity, and investigating the questions that Google can’t answer. 0:00 Intro 1:16 Conversation with Jay 2:12 8 years of podcasting 3:06 Premise, topic, hook 7:10 Customers’ pain points 10:45 Resonance VS Reach 14:24 Quantity VS Quality 18:00 Investigate what Google can’t answer 22:34 Content as a product 24:05 Try the wine strategy 27:50 Theme 31:40 Connect with Jay 32:55 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Jay:| Twitter | LinkedIn | Newsletter | PodcastFollow Brett:| Twitter | LinkedIn