Flipping formats and being more authentic with your demand gen with Ellen Schwartze at Knotch

Ellen Schwartze is the Senior Director of Digital Demand Generation at Knotch, a content intelligence platform. In this episode, she talks about flipping formats in marketing, humanizing demand gen, and the benefit of synergy between revenue, brand, and marketing teams. Modern-day marketers, like Ellen, are team players, experimenters, and challengers of the status quo. 0:00 Intro 0:45 Conversation with Ellen 3:30 Vanity metrics 7:50 Resistance to change 10:20 Reporting to revenue 17:13 Flipping the format, virtual event example 23:00 Brand VS demand 26:54 Connect with Knotch 27:45 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ellen:| LinkedIn | Knotch | Coffee + Content Follow Brett:| Twitter | LinkedIn