Following up with the right question in marketing with Michael Ashford

Michael Ashford is Director of Marketing at The Receptionist, a TEDX speaker, and the host of “The Follow-Up Question” podcast. With a journalism background, Michael has transferred his ability to ask the right questions in the marketing world. In this episode, Brett and Michael discuss modern-day marketing, attribution, gated content, car commercials, and much more. 0:00 Intro 1:01 Conversation with Michael 1:55 Marketing philosophy 5:15 Curiosity VS certainty 9:02 Car commercials 11:10 Resonance 12:12 Journalism background 16:30 Listening and communicating 19:08 Art of question asking 23:57 Intuition and facts 26:50 Measuring attribution 28:38 How to ask better questions 31:38 Links 32:25 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Michael:| Podcast | Website | LinkedIn | The Receptionist Follow Brett:| Twitter | LinkedIn