Having a hospitality mindset with content marketing with Melissa Meredith

Melissa Meredith is the owner of Content Creative, a full-service marketing, branding, and content agency that’s with you from strategy to execution. On this episode, Brett and Melissa discuss what is means to have a hospitality mindset in marketing. She also explains the benefits of being both authoritative and vulnerable with content. 0:00 Intro 0:51 Conversation with Melissa 4:05 Content Creative 6:04 Purpose of content marketing 9:00 Hubspot 10:45 Tips for stuck marketers 13:10 Hospitality mindset 15:30 Customer experience 19:00 Combat scarcity mindset 21:18 Authority and vulnerability 24:25 Connect with Melissa 24:55 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Melissa:| Twitter | LinkedIn | Website Follow Brett:| Twitter | LinkedIn