Hijacking Frequency and Recency Bias with Margaret Kelsey

Margaret Kelsey left her full-time job as the VP of Marketing at OpenView to start her own marketing advising agency, TatCo. She also has a weekly podcast for bored marketers with Devin Bramhall called “Don’t Say Content.” Today with Brett, they breakdown the power of hijacking frequency and recency bias. Margaret explains why most B2B marketing is boring (and sucks) and how to stop relying on dusty playbooks.0:00 Introduction1:14 Conversation with Margaret3:25 Throw away the playbook?8:05 Bad B2B marketing10:50 Do more with less16:45 People buy from people18:11 Hijacking frequency and recency bias21:11 Are B2B influencers genuine25:40 Don’t Say Content Podcast27:15 Brand halo31:20 Outro Sign up for Modern Day Marketer (the newsletter)Follow Margaret: LinkedIn | Twitter | Don't Say Content | Work with Margaret Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn