Hiring, onboarding, and setting up content marketers for success with Lumavate CEO Stephanie Cox

Stephanie Cox is the CEO at Lumavate, a platform where everyone can build apps without coding. She’s the host of Real Marketers Podcast, a show for REAL marketers that doesn’t sugarcoat the industry. In this interview, Stephanie breaks down her process of hiring content marketers, testing their creativity, and onboarding them to succeed. She also explains why companies need to identify the hills they’re willing die on and theorizes about the future of marketing.0:00 Intro0:42 Conversation with Stephanie1:40 Real Marketers Podcast4:45 Hiring content roles7:55 Story telling9:15 Onboarding new hires11:40 Domain expertise17:50 Content facilitation19:10 What does your ideal customers care about22:00 Hills to die on24:30 Owned VS earned content26:00 Future of marketing31:08 Advanced level content33:15 Check out podcast and Lumavate34:10 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Stephanie:| Twitter | LinkedIn | Lumavate | Real Marketers Podcast Follow Brett:| Twitter | LinkedIn