How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift

Ryan Gibson is the founder of Content Lift, helping B2B marketing teams run customer research interviews that don't suck. Brett and Ryan discuss how customer investigations can transform your marketing strategy. Ryan’s stint as a TV reporter taught him how to ask the right questions and get the bottom of issues. Knowing the average buying story of your customer is invaluable knowledge for marketers to have. 0:00 Intro 0:45 Conversation with Ryan 4:30 Shift of marketers’ responsibilities 8:23 Evolving B2B marketing landscape 9:30 Background in journalism 12:45 Research and investigation 17:55 Finding the ideal buyer 20:50 Moving companies forward 24:34 Companies Ryan works with 26:00 Outro Join The JuiceSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Ryan:| LinkedIn | WebsiteFollow Brett:| Twitter | LinkedIn