How Marketers in B2B Should Be Thinking About User Generated Content with Tamilore Oladipo of Buffer

After reading an article titled User Generated Content: What It Is and How to Use It on The Juice, Brett invited the author on the podcast to learn more. Tamilore is a content writer at Buffer, an affordable and intuitive social media marketing software. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement, she explains. 0:00 Introduction 0:53 Conversation with Tamilore 5:15 Story-telling/narrative-based content 9:30 User-generated content 13:10 UGC related to B2B 19:00 Benefits of UGC 22:40 Example of brand doing good UGC 26:30 Getting started organically 31:26 Internal employee engagement 33:20 Connect with Buffer 34:55 Outro Join The JuiceFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Tamilore: | LinkedIn | Buffer Follow Brett:| Twitter | LinkedIn