How Speaking Opportunities Can Be Your Most Impactful Marketing Strategy with Charlie Whyman

Charlie Whyman is a B2B Marketing Mentor, Fractional CMO, podcast host, and speaker. Her company, Curious B2B Marketing, offers training, programs, consulting, coaching, and masterclasses. She’s best known as the creator of the OTTER Framework (Objectives, Tools, Training, Expectations, Review & Reflect). The topic of today's conversation with Brett is public speaking. Giving speeches was intimidating at first, but now Charlie is a pro and relies on them to primarily grow her business. 0:00 Intro 0:48 Conversation with Charlie 2:00 Background 6:45 OTTER 11:44 Speaking opportunities 14:07 12 week sprints 16:45 Getting speaking gigs 19:46 Storytelling 22:40 Mindset and nerves 25:20 Tracking success 30:44 Advice to marketers 31:50 Get connected 32:26 Outro Join The JuiceSign up for the Creator Pages waitlistSign up for The Blend (weekly newsletter from The Juice)Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Charlie: Website | Twitter | LinkedIn Follow Brett:| Twitter | LinkedIn