How the CMO Thinks About the ROI of Your Content Program with Doug Bell at Chief Outsiders

Doug Bell is the CMO at Chief Outsiders and the host of the Revenue Generator Podcast. He shares his CMO perspective on the ROI of content programs. Doug insists that everything needs to tie back to the buyer journey and warns leaders again chasing the bottom of the funnel. They also discuss using AI as a tool to increase productivity, while keeping authenticity in mind.1:20 Conversation with Doug3:35 Buyer journey6:50 Value of content9:00 2 audiences13:00 AI vs authenticity17:00 Measuring success23:52 Who will succeed26:15 Sales/marketing org28:51 Advice to young marketers30:44 Outro Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow Doug:| LinkedIn | Chief Outsiders Follow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn